The Jaba Way
We believe Saudi Arabia is the world’s biggest unexplored playground, and we’re here to help you discover it.
At Jaba, we create experiences that go beyond sightseeing. We dive, we climb, we camp under the stars, and we connect people through adventure. Whether you’re after heart-pumping thrills or a slow moment in nature, you belong with us.
This is the Jaba Way: real places, real stories, real people.
Who we are
The Kingdom’s first & favourite experience platform
Jaba is a Saudi destination management company built for the rising demand across tourism, business visits and local exploration. We connect local and international travellers to the Kingdom’s hidden gems with affordable, curated experiences designed for everyone.
Homegrown Saudi brand
Born in the Kingdom, built for the world.
Adventure, culture & MICE
A full-spectrum portfolio, from heart-racing days out to business events.
Strategic partner model
We bring the clients and the concepts, and commission the best local operators to deliver them.
International team
Experienced professionals from global tourism backgrounds.
Our vision
To be the leading community for like-minded dreamers, explorers and outdoor lovers, passionate about the wonders of the Kingdom of Saudi Arabia.
Our mission
To promote and connect local and international travellers to every Saudi experience and tour package across the entire Kingdom, as envisioned in Saudi Vision 2030.
Ownership & backing
Who stands behind Jaba
A subsidiary of Baheej
Jaba is part of the Baheej group, developing tourism destinations across the Kingdom.
Backed by ASFAR
A tourism investment company owned by the Public Investment Fund.
In partnership
With AWN Enterprises and the Tamimi Group.